Click through a brief timeline of C.V. Lloyde Audiovisual’s services yesterday and today


Our Founder

  • Lloyde & Peterson Book and Music Store was founded in 1867.
  • David H. Lloyde is one of Champaign’s oldest and most widely known business men. Read full biography.
  • Sold sheet music, pianos and pump organs.
  • Had early ties to the University.
  • Forged lifelong relationships with the Music Dept., faculty, and students.


In the 40’s

  • C.V. Sr. purchased the Musical Instrument Division.
  • Concentrated on pianos and band instruments.
  • Had very strong ties with U of I piano techs, directors, and area high schools.

In the 40’s & 50’s

  • C.V. Jr. starts very young and works hauling pianos and organs.
  • By twelve years old, he is known as the Accordion Repairman.


In the 50’s & 60’s

  • C.V. Sr. and Jr. work together building the brand and introducing more instruments.
  • The music scene explodes with big names such as The Beatles, Elvis, The Beach Boys and The Doors.
  • They are in dire need for PA, but little is available from the industry.
  • C.V. Lloyde tours with:
  • Boston
  • Sammy Hagar
  • Adrian Belew
  • Foghat
  • Steppenwolf
  • Kansas
  • Nazareth
  • Reba McEntire
  • Ann Margaret
  • Barbara Mandrel
  • Bon Jovi
  • Tesla
  • Dokken
  • And many more…


In the 80’s

  • They begin doing business as the C.V. Lloyde Music Center
  • Their retail division is strong.
  • They include service and rental.


In the late 80’s

  • Primarily operates as an Audio Only designer/supplier.
  • The business is pulled into installation via retail relationships.
  • C.V. Lloyde Audiovisual Sound Design begins.


In the mid 90’s through 2009

  • C.V. Lloyde Audiovisual continues to expand the installations.
  • Retail is challenged with tough economy.
  • Stephen (owner) works with Mfg. – Harman International.


C.V. Lloyde Audiovisual Today

  • Relationship with the University of Illinois in Champaign remains strong.
  • Nearly all DIA Facilities use C.V. Lloyde Audiovisual.
  • Run Memorial Stadium Sound System.
  • Expanded video integration, displays, digital con.
  • At the 2017 NAMM Show, C.V. Lloyde Audiovisual was honored with the National Association of Music Merchants (NAMM) Milestone Award for 150 years of service in the music products industry.